On October 20, 2011, I wrote the following post on Chevrolet’s commercial, “Like Father, Like Son”:
Guess what? Chevrolet changed the commercial. It’s different from the first one and addresses some of the key points I raised.
In the new version that played during today’s Giants/Packers game, the image of the Lara Croft doll is blurred out and there is no close-up of it. Also, there is a new ending more true to the spirit of the themes innocence, family, Americana, and the commercial’s title, “Like Father, Like Son.”
Now the father comes home, gets out of his Silverado and is greeted by the young boy and a woman I presume is his wife. In the first one he isn’t greeted at all and the closest we get to a wife waiting for her husband to return home is the fantasy Lara Croft at the doll house.
The new, real wife is happier and dressed in what one might describe as clothing more in line with what the majority of women in this country wear, not the attire of a woman looking for treasure in the jungle. And his wife doesn’t have the rare physique of an Amazon. She is closer to average height and build and complements the commercial’s themes by fitting in, not standing out for the wrong reasons.
As every image counts in a commercial, this one now rings truer throughout. Before, it was a like a good song with a couple of bad notes that ruined it. Now it plays much better and doesn’t hurt one’s ears, so to speak.
Kudos to Chevrolet for this version of the commercial. A big round of applause for them. I’m guessing they read my blog post and changed the commercial. I kid. Others must have had similar reactions to the commercial and voiced their opinions, resulting in the improved version.
And best of all I get a few hours of satisfaction today with the feeling that I was right about something for once. I spend most days thinking about how I’m out of sync with most people and I see the world differently. This is a small victory, I know, but I’ll take it just the same.
Tomorrow I’ll be the same idiot I was before, but I’ll feel like there’s hope for me yet. I can dream, can’t I?